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The VINR Story: How Two Brothers Built India’s First Vineyard-Inspired Skincare Brand for a Global Era

The VINR Story: How Two Brothers Built India’s First Vineyard-Inspired Skincare Brand for a Global Era

In a world overflowing with skincare brands, there are very few that come from the heart. VINR is one of them. Long before it became one of India’s fastest-growing skincare companies, VINR was just a quiet dream shared by two brothers—Akshyam Shandilya and Arinn Shandilya—who simply wanted to make life a little easier for someone they loved.

It all started at home.

Growing up, the brothers watched their grandmother struggle with severe psoriasis. They saw the discomfort, the sensitivity, the emotional battles, and the constant search for a product that would soothe instead of irritate. Every new cream brought hope—and disappointment.

As children, they didn’t know what “barrier repair” or “actives” meant. But they understood one thing clearly:

Her skin needed kindness.

And kindness wasn’t available in the market.

A Question That Changed Everything

Years later, while researching skincare ingredients, the brothers discovered the extraordinary power of Vitis Vinifera (grape seed extract)—a vineyard antioxidant loved globally for its ability to calm, repair, brighten, and heal the skin gently.

At that moment, a simple but powerful question sparked their future:

“Why isn’t there a brand that blends nature, science, purity, and real effectiveness—without hurting sensitive skin?”

The answer didn’t exist.
So, they decided to create it.

And just like that, VINR—Vineyard Inspired Natural Radiance—was born.


 


 

A Small Idea With a Global Vision

What began as a mission to help one person soon transformed into a vision to help millions.

The brothers realised something important:
Indian skin is unique. Our climate is tough. Our lifestyles are demanding. And our options? Either too harsh, too heavy, or simply not made for us.

So they created VINR with three deeply personal beliefs:


1. Nature + Science = Real Results

Every VINR formula brings together botanical extracts with clinically proven actives—Niacinamide, Retinol, Salicylic Acid, Ceramides, Vitamin C, Snail Mucin, Redensyl, and more.

  • Each product is:

  •  Dermat-tested

  •  Paraben-free

  •  Sulphate-free

  • Silicone-free

  • Non-comedogenic

  • Vegan & cruelty-free

2. Designed for Indian Skin, Trusted Globally

India’s climate is unique—humid, polluted, dusty, and harsh on the skin. VINR’s lightweight, fast-absorbing, barrier-supportive formulas were created to solve real Indian skin issues:

  • Persistent acne

  • Oily T-zone

  • Pigmentation

  • Sensitivity

  • Sun damage

  • Dullness

Yet, the ingredients and formulations are of global Korean + European standards, making the brand internationally competitive.

3. Premium Mass Market — Luxury That Everyone Can Afford

The founders were clear:
“Premium skincare shouldn’t be a luxury. It should be accessible.”

VINR products deliver luxury packaging, clinical ingredients, and global-level textures—at prices the Indian consumer can afford.

 


 

How VINR Became One of India’s Best Skincare Brands

In just months, VINR skyrocketed from a new D2C startup to a widely trusted skincare name.
Key reasons behind the success:

✔ 16 Power-Packed SKUs with Proven Actives

From the Snail Mucin Dewy Sunscreen to the 10% Niacinamide Moisturizer, Rosemary Hair Spray, and Vitamin C range, every product solves a real skincare problem.

✔ Viral Results Across Social Media

Consumers frequently share visible improvements in acne, oiliness, pigmentation, and dullness—creating organic virality.

✔ Clean Beauty Backed by R&D Labs

Each VINR formula is developed in GMP-certified, ISO-approved labs with extensive ingredient research.

✔ Customer-Centric Innovation

Regular feedback from real users guides product improvements and new launches.

✔ Built for E-commerce Success

VINR is rapidly expanding across platforms:
Amazon, Flipkart, Blinkit, Meesho, Snapdeal, Shopsy, and the official website thevinr.com.

 


 

The Global Mission: Taking VINR to the World

The founders’ long-term vision is crystal clear:
To make VINR a global  beauty powerhouse.

International expansion plans include:
🌍 Amazon Global (US, UAE, UK, Canada)
🌍 Middle East (Dubai, Qatar, Oman)
🌍 Southeast Asia (Singapore, Malaysia)
🌍 Retail partnerships & Travel Retail
🌍 Global influencer collaborations

The aim is simple:
Position VINR as a world-class brand that started in India—but belongs to the world.

 


 

What Makes VINR Different?

1. Vineyard-Inspired Ingredients

Unique in India—powered by grape seed extract, antioxidants, and nature’s purest botanicals.

2. Korean-Influenced Textures & Philosophy

Lightweight, barrier-friendly, non-comedogenic, high-efficacy.

3. Science-Backed Actives

Every product uses proven ingredients in effective concentrations.

4. Transparent, Honest Beauty

No exaggerated claims. No harmful additives. Just real results.

5. Results Designed for Indian Skin Tones

Targets melanin-heavy pigmentation issues effectively.


The Heart of VINR

VINR is not just a company.
It’s a promise.
A promise to create skincare that is gentle, honest, scientific, and truly effective.

It is a movement built on:

  1. Healthier skin

  2. Cleaner beauty

  3. Accessible luxury

  4.  Indian innovation

  5. Confidence through real results
     

As the founders often say:

“When your skin feels good, you feel unstoppable.”

And that belief flows through every bottle, every formula, and every story shared by the growing VINR family across the country.

 


 

The Legacy VINR Wants to Build

VINR is not just a skincare company—it’s a movement.
A movement towards:

  •  Healthier skin

  • Cleaner beauty standards

  • Accessible luxury

  •  Indian innovation that stands global

  •  Empowering confidence through results

The founders believe:
“When your skin feels good, you feel unstoppable.”

This passion reflects in every bottle, every formula, and every story shared by thousands of customers across India.

 


 

Final Thoughts: The Future Is Radiant

The journey of Akshyam and Arinn Shandilya is a reminder that real innovation comes from empathy. VINR was created not just to sell products but to solve real skin problems—gently, effectively, and naturally.

From a heartfelt family story to a nationwide skincare phenomenon, and soon, a global icon—VINR is redefining what Indian skincare can achieve.

This is just the beginning.

You can read more on Daily hunt  link - https://m.dailyhunt.in/news/india/english/r+news+india-epaper-dhfacc36dfce9c4bb68db0e89d033c921b/vinr+cosmeticals+becomes+indias+first+vineyardinspired+skincare+brand+founded+by+akshyam+arinn+s+shandilya-newsid-dhfacc36dfce9c4bb68db0e89d033c921b_b2fc2580b94011f0a7d7cca364e5ec33

 

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